In 2010, I invented a product, fashion accessories for medical boots. Everyone loved the concept but what I didn’t consider was that I had created an entirely new space in the marketplace. No one knew they “needed” to decorate their boots. We had mortgaged our house to pay for manufacturing so when the product arrived, I had no money left for advertising or hiring a PR firm.
I started doing a ton of research and became a DIY-PR expert. In my first year in business I appeared in over 50 media outlets including The Steve Harvey Show, Dr. Oz, and my local FOX and NBC stations. Once I started getting media exposure and seeing what that did for my business, I knew I had to keep going. To date, I’ve appeared in over 1,000 media outlets and even have a monthly segment on Good Morning Washington.
I know what PR can do for a business. I've seen it first hand and I've seen it with my clients. They use the credibility and authority that comes with it, as well as the visibility and they grow their business tremendously.
There is nothing I love more than turning on my television or flipping through a magazine and seeing a client there - WOW!!! I'm like a proud momma bear.
When I'm not on stage, screen or with our clients, I love going to the beach with my family, taking long walks or bike rides with my husband Steve, watching hockey or college football (Go Hokies!) and enjoying a nice glass of Chardonnay.